W London Hotel Interior photoW London Hotel Amenities photoW London Hotel Amenities photo

W London – A Favorite for Families in London

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Check rooms and rates
From$391 /night
Check-in
26Aug
Check-out
27Aug
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

10 Wardour Street, London, W1D 6QF
-
Steps from Piccadilly Circus
Great
8.9
/10
4.2
3.9
/5

5-star luxury hotel 250 metres from Piccadilly Circus in London's Soho

Rooms & Technology

W London was the first hotel in the UK to install DigiValet technology, letting guests control the room's lighting, temperature, and entertainment via a tablet. Rooms include 37-inch flat-screen TVs, iPod docks, and an extensive media library, with some offering views directly over Leicester Square. The bed is very comfortable with luxury linens and bathrobes supplied.

Spa & Wellness

The hotel has a 100-square-metre AWAY Spa offering luxury treatments and a beauty boutique with four treatment rooms. Guests have access to a sauna and steam room, plus a 24-hour fitness centre equipped with cutting-edge Technogym equipment. Personal trainer sessions are available, along with spa and wellness packages.

Dining & Entertainment

The Perception Bar serves seasonal cocktails, dining experiences, and live music while overlooking Soho streets below. Europe's largest disco ball hangs in the bar area, and the hotel offers a unique drag-themed afternoon tea called 'Afternoon Tease'. In-room dining includes vegan and health-conscious dishes.

Location & Nearby Attractions

W London sits just 250 metres from Piccadilly Circus and is a 2-minute walk from Leicester Square Underground station. Chinatown, Trafalgar Square, and the Theatreland district are all within walking distance. The 24-hour concierge, known as Whatever/Whenever®, handles personalised requests for tickets, dining, or transport.

Services & Technology

The hotel provides a mobile key access system that allows guests to bypass the front desk. Complimentary high-speed Wi-Fi is available throughout the property, and there is a screening room available for private hire with cinema-style seating. Eco-friendly initiatives and sustainability practices are implemented across the hotel.

Highlights

Technology: First UK hotel with DigiValet tablet room controls

Spa: 100-square-metre AWAY Spa with sauna, steam room & Technogym gym

Entertainment: Europe's largest disco ball & drag-themed 'Afternoon Tease'

Location: 250 metres from Piccadilly Circus & 2 min walk to Leicester Square tube

Concierge: 24-hour Whatever/Whenever® service for personalised requests

Eco-friendly: Sustainability practices across the property

“The vibe is undeniably modern, enhanced by digital conveniences and a happening bar scene under that massive disco ball. Its location places you squarely in the center of London's action. I think business travelers will appreciate the well-equipped fitness center and meeting spaces.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels

Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
  • Screening Suite One King Bed Steamroom High Floor
    2 persons
    48 sq. feet
    1 King-size bed
    Air conditioning
  • Supreme Screening Suite One King Bed Steamroom Shower
    2 persons
    48 sq. feet
    1 King-size bed
    Air conditioning
  • Corner Supreme Suite One King Bed High Floor
    2 persons
    77 sq. feet
    1 King-size bed
    Air conditioning
Show all rooms

Availability and pricing for your selected dates

Book your family’s getaway in a snap with up-to-date availability and pricing!
August 2026 - August 2027
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Check-in/ Check-out

Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Perfect
9.0/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Electric vehicle charging station
  • Key card access

Sports & Fitness

  • Fitness centre
  • Sports trainer

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Spa & Leisure

  • Live entertainment
  • Night club
  • Spa & wellness centre
  • Sauna
  • Steam room
  • Massage

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Dressing area
  • Tea and coffee facilities
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • In-room computer
  • AM/FM alarm clock
Show more

Dining Onsite

At W London, The Perception Bar serves as a vibrant social hub, where global flavors meet modern design. With a delightful array of mezze bites and creative cocktails, it's a sanctuary for food lovers and cocktail aficionados alike, perfect for morning brunch or a night out with friends.
  • The Perception Bar

    International, Vegetarian options available
    Ambiance
    Modern lounge with a chic and dynamic atmosphere, inspired by the lively spirit of London.
    Key Offerings
    A seasonal menu featuring exclusive mezze bites, innovative cocktails with artistic flair, and the Weekenders Brunch that adds a refreshing citrus twist to weekend dining.
    Reservation
    It is recommended to make reservations.
    Monday to Wednesday: 06:30 - 01:30, Thursday: 06:30 - 02:00, Friday: 06:30 - 03:00, Saturday: 07:00 - 03:00, Sunday: 07:00 - 02:00

W London Location

10 Wardour Street, London, W1D 6QF
Explore London
Explore the Vibe of W London
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
National Gallery
National Gallery
6 minutes' walk
Renowned art Museum housing masterpieces by Van Gogh and Monet, with free admission and guided tours available.
Trafalgar Square
Trafalgar Square
7 minutes' walk
Iconic public square featuring Nelson's Column, attracts travelers for art, culture, and photography opportunities.
Bucckingham Palace
20 minutes' walk
Official residence of the Queen, famous for the Changing of the Guard ceremony; a key historical landmark.
The British Museum
The British Museum
15 minutes' walk
World-class museum with diverse exhibits, offers free entrance and incredible storytelling through artefacts.
Segway Tours
10 minutes' drive
Thrilling guided Segway tours of London landmarks. Book in advance to enjoy an exciting city adventure.
Yoga in the Park
15 minutes' walk
Relaxing yoga sessions held in nearby Green Park, suitable for all levels. Check schedule for classes.
Angus Steakhouse
2 minutes' walk
Traditional steakhouse with a warm atmosphere; known for its juicy steaks and extensive wine menu.
Rainforest Cafe
4 minutes' walk
Family-friendly restaurant with a vibrant jungle theme, serving American classics in a fun environment.
Bubba Gump Shrimp Co
2 minutes' walk
Seafood lovers' paradise inspired by the movie 'Forrest Gump', offering delicious shrimp dishes in a casual setting.
Lyceum Theatre
15 minutes' walk
Historic venue hosting major productions, including the Lion King. Family-friendly and a must-see for theater lovers.
Jazz Cafe
10 minutes' drive
Intimate venue featuring live jazz music. Known for great atmosphere and weekly jazz nights. Reservations recommended.
Tips on navigating the city
  • City Centre
    London 6 min  ·  1700 ft
  • Airports
    London City (LCY) 23 min  ·  9.3 mi
    London Heathrow (LHR) 41 min  ·  16.8 mi
  • Train
    Charing Cross Railway Station 8 min  ·  2000 ft
  • Underground
    Piccadilly Circus Tube Station 3 min  ·  700 ft
  • Bus
    Bus stop 3 min  ·  700 ft
Get access to exclusive early booking discounts for your family’s upcoming getaway
Book now and enjoy exclusive rates on your family vacation!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
The hotel offers a full breakfast at the price of GBP 27.0 per person.
Pets
Pets are allowed on request.
Year renovated:
2011
Number of floors:
10
Number of rooms:
192

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.
Review summary
Based on recent reviews
Powered by AI
The W London is favorably located, putting guests close to China Town, SoHo, and the theatre district. Guests appreciate the modern and stylish design of the rooms, often finding them spacious and comfortable. Some guests have found the lighting a bit dim for certain activities. An included à la carte breakfast is frequently mentioned as extremely tasty.
Show moreShow less
Review score
Based on 380 verified reviews
8.9 /10
Great
91 %
Recommend
Location
9.7/10
Comfort
9.4/10
Value for money
8.0/10
Breakfast
8.9/10
Pros
Attentive staff
Comfortable bed
Perfect location
Kind staff
Thoughtful gestures
Cons
Cold eggs
Small room
Dark rooms
Guest reviews
based on 380 reviews
8.9/10
based on 505 reviews
8.9/10
Emma from United Kingdom
Single
Spectacular Room Guest room 1 King City view
3 nights in November 2025
|
Reviewed: January 20, 2026
9/10
high floor leicester square view security staff
The hotel accepted my request for early check-in. They kept me on a high floor with the Leicester Square view I booked! I enjoyed the fire in the evening by the bar with drinks. The door and security staff were great in the evening. They kept me feeling safe.
The photo booth camera wasn't printing photos. I love a good printed photo memoir.
0 Helpful
Reese from Canada
Single
spectacular room guest room 1 king city view
5 nights in November 2025
|
Reviewed: January 10, 2026
7/10

satisfactory stay at the hotel

kind staff wonderful spa super-comfy bed non-vegan dish moldy toast limited privacy
the staff was kind and accommodating. the spa is wonderful. the beds were super-comfy.
i clearly ordered a vegan breakfast option but i received a non-vegan dish. the replacement plate with gluten-free bread had toast with visible mold. the bathrooms don't offer much privacy.
0 Helpful
Hudson from Canada
Single
spectacular room guest room 1 king city view
3 nights in November 2025
|
Reviewed: January 08, 2026
8.5/10

fantastic stay

efficient check in stationary bikes safe environment
the staff was very friendly and helpful i noticed the front desk staff was quick and efficient during check in. the gym has three treadmills and two stationary bikes providing good options for workouts. olu was amazing and friendly with security, ensuring i felt safe and welcome at all times
the music in the bar was a bit bland and did not create an energetic atmosphere.
Facilities
9/10
the hotel features a well-equipped gym the spa offers a variety of treatments and a relaxation area the bar is sleek and classy perfect for business meetings or drinks with friends. there is a sauna
Rooms
8/10
my lovely room had a king-size bed with comfortable bedding the room included a work desk and a seating area the bathroom was modern with a rainfall shower. the room also included a mini fridge and coffee making facilities
0 Helpful
|
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Evelyn from United Kingdom
Single
Wonderful Room Guest room 1 King
3 nights in November 2025
|
Reviewed: December 15, 2025
9/10

amazing stay!

central location helpful staff
the location is amazing , right in the middle of everything and so easy to get around. i especially appreciated the helpfulness of the staff at the front desk , they offered great suggestions for local restaurants. peter at the concierge desk was splendid , he.
0 Helpful
Hudson from Canada
Business traveller
wonderful guest room 1 king
4 nights in November 2025
|
Reviewed: December 06, 2025
9.3/10

excellent stay

kind security maintained room convenient location
the security member oly was especially kind i loved how he greeted guests each time they entered the hotel the rooms were well maintained and the cleanliness was great i found the location to be especially convenient for exploring the area
The check-in process could have been a bit faster. It took a little longer than expected due to some administrative issues. Still, this did not overshadow the positive aspects of my stay.
Facilities
9/10
the hotel bar presented a sleek and classy environment offering a great space for business meetings or drinks with friends it had a cute atmosphere and was centrally located for easy access
Rooms
9/10
the wonderful guest room offered a king bed it was clean and well decorated i appreciated the availability of coffee and tea the room's technology was modern and easy to use
Location
10/10
the hotel provides an amazing location near many attractions the placement couldn't have been better placing guests right in the city center the spot makes it easy to explore different areas and visit key landmarks
0 Helpful
|
Show more
FAQs
About W London
What is the check-in and check-out policy at W London?
Check-in is at 15:00 and check-out is at 12:00.
What distance separates W London from Piccadilly Circus?
W London is located just 250 m from Piccadilly Circus.
What major attractions are near W London?
Nearby attractions include the British Museum (1 km), Buckingham Palace (2 km), and Leicester Square (300 m).
What fitness facilities does W London offer?
W London features a 24-hour fitness centre with advanced gym equipment.
What dining options are available at W London?
Dining options include the Perception restaurant serving international dishes and a bar area for cocktails.
What is available at the AWAY Spa at W London?
AWAY Spa offers a sauna, steam room, massages, facials, and beauty treatments.
Is Wi-Fi available at W London?
Complimentary high-speed Wi-Fi is available throughout W London.
What amenities are provided in the rooms at W London?
Rooms include iPod docks, 37-inch flat-screen TVs, bathrobes, luxury linens, and mini bar fridges.
Are pets allowed at W London?
Pets are allowed at W London upon request, with possible charges.
What transportation options are available to and from the airport near W London?
W London is approximately 30 minutes from London City Airport.
What nearby dining options are available to W London?
Nearby restaurants include Wong Kei, Orient, Vantra Loungevity Vegan Restaurant, and Angus Steakhouse, all within 0.5 km.
Does W London offer business services for travelers?
W London provides a business centre with PC and Mac workstations, including printing and telecommunications services.

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